Winning in Private Jets
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v3
Find
⌘K
1
Executive summary
Which of the two problems should the founders build for first — in which segment, and on what terms?
1.0
Goals and scope
1.1
Executive summary
2
Addressable market
How big is this industry, what does its flying cost, who flies it, and how do the three kinds of operator differ?
2.0
How this business works
2.1
How big this industry is, and where
2.2
What this market costs to fly
2.3
Who flies it
3
Expert intel
What is left that the desk cannot answer, what does one call add to each of those, and what does it decide?
3.1
What is still open
3.2
Does it hurt
3.3
How much is winnable
3.4
Could a product get in
4
The misposition bill and the prize
What does misposition cost an operator, how much of it is recoverable, and across how many operators?
4.1
The misposition bill
4.2
The prize
4.3
The two problems scored
5
Go to market
Which problem, which segment, and on what terms — and who serves these problems today, and who holds the data a product would need?
5.1
The recommendation
5.2
Competition
5.3
The data question
6
Appendix
What is this study assuming, what would tell us it was wrong, and what did we choose not to look at?
6.1
How we asked
6.2
Assumptions and tripwires
6.3
The entry
6.4
What these organisations actually are
6.5
The descent
6.6
What each segment costs to buy, and how much a plane flies
Notes
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